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2004年04月30日
Hyundai in U.S.A.
I know that Hyundai is tring hard when I read a report in The New York Times. A quality ranking about cars is written in the report. Of cause, Toyota ranked first as a company, though Hyundai and Honda raked second. In the number values, the Korean brands was averaging 127 problems for each 100 vehicles in 2003. In 1998, the Korean brands were worst, with 272 problems.
But there is a big problem of Hyundai of which brands is near the bottom of the industry in U.S.A. I seems that Hyundai has the power that changes the brand a one of the best for ten years. So I think that we need to go to the market of new youth. For instance, Toyota is tring to land Scion brand.